Common traits of our Most successful clients
expert-based knowledge businesses
These entities help solve client issues using their brain power. These firms have plenty of super-smart people, many with advanced degrees who’re considered subject-matter gurus in their field. Intellectual capital is the core asset of these businesses and they’re hard to differentiate because they’re intangible services delivered by experts who—because, essentially, they are the product—are reluctant to promote themselves.
We help “expert” businesses stand out and, through content, help their “brain-trust” professionals sell without selling.
Service & relationship Driven cultures
When how you deliver value to clients matters as much as what you do for them, service quality and relationship management are central to your company’s culture. These types of businesses need to constantly innovate the client experience they provide while expanding their relationships within existing clients and referral sources.
We help service-driven companies describe the “how” as well as the “what” of their offerings, as well as develop ways to expand and extend relationships that drive revenue.
content & conversation intensive sales
When what you sell is intangible and the problems you solve are complex and costly, you’ve got to demonstrate what it’s like to work with you—before you get hired. We know how to use PR and content to optimally position your relationship-oriented, knowledge-based business to be sampled and selected by your ideal prospects.
industries where we have significant experience
Accounting
Architecture
Associations
Banking
Benefits consulting
Building products
Business Services
Civil Engineering
Construction
Financial services
Law & Legal services
Management consulting
Marketing services
Media
Software as a Service
Technology services
